Amplosion App Press Kit

Amplosion is an iOS 15 Safari extension that automatically redirects Google AMP links to their normal counterpart. AMP links are a source of common user frustration due to their inconsistent, often broken experience that mangles URLs for sharing and introduces more opportunities for user tracking. Amplosion fixes all this, and is all done on-device and open source with user privacy in mind. As a fun bonus, the app includes a Tamagotchi style pet dog that lives in the Settings screen named Lord Waffles.

.zip Press Kit Download

Or see a preview of the press kit on Imgur.

For any questions, feel free to contact me directly.

FAQ

What's wrong with AMP?

Google's AMP links attempt to speed up loading of search results (which it does simply by caching, which it could do with "normal links" as well), but often do so at the cost of a consistent user experience, with broken elements of the webpage versus the normal one. It also often mangles the URL, adding unnecessary cruft that makes it annoying to share. (e.g.: www.google.com/amp/s/amp.usatoday.com/amp/5556712001). On top of this, it presents more opportunities for Google to track users, per their support article.

Does it affect battery life?

No, the extension only briefly activates before loading a page and redirects the URL if necessary before going back to sleep.

What makes Amplosion special?

• Safari extensions require user permissions to be enabled, which can be scary to trust. As a result Amplosion is completely open source and does everything on-device for ultimate privacy and trust.
• Amplosion has a lot of character. It comes with a variety of fun alternate home screen icons designed by the incredible Matthew Skiles as well as an entire Tamagotchi style pixel dog mini-game inside the app, with the game pixel artwork designed by the amazing Lux (the dog is named Lord Waffles, if you're curious). On top of this it has a gorgeous 3D flip counter that tracks how useful the app has been. I think all this elevates it from a relatively simple extension to a charming, fun experience that rewards you beyond what's initially advertised on the box.
• Customizability and stats. Amplosion can show you a per-website breakdown of how many times it's activated, as well as being able to enable AMP links for specific websites if you'd prefer to let them occur sometimes.